Wilsonart
Marketing Photography
ReadMarketing for Wilsonart is both cross-platform and cross-market. A three-pronged program with imagery includes both the physical and the spiritual—installations of the products, details focused on product attributes, and intimate, emotional photography. This imagery is deployed across product displays, merchandising, brochures, catalogs, the website, public relations, trade shows, and advertising.
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Product Literature
ReadWilsonart is the largest American manufacturer of engineered surfaces. Their product range includes laminates, solid surfacing and quartz, and is sold to architects, designers and homeowners. A program of printed literature for retail merchandising displays. Brochures were designed to be compatible with sampling and feature a combination of inspirational, installation and life-size product photography.
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Surfaces Sampling
ReadWilsonart is the largest American manufacturer of engineered surfaces. Their product range includes laminates, solid surfacing and quartz, and is sold to architects, designers and homeowners. We developed a comprehensive program which established a cohesive and consistent presence for the brand—for all of their products and in all of their markets.
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Advertising Photography
ReadPhotography for Wilsonart, challenges the perception that they are a company making nondescript, commodity products. Intimate settings, dramatic lighting and highly personal styling are used to celebrate the products and demonstrate their fidelity to the materials on which they’re based.
Photography by Gentl and Hyers.
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Explore New Surfaces
ReadInvitations to the traveling exhibition of Wilsonart products Explore New Surfaces took the form of posters.The invitation also served as the key to the products featured in the exhibit.
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