Marketing
Hardwood Launch
ReadTo support Shaw Contract’s launch of engineered hardwood flooring we created a photographic point-of-view and adapted sampling to fit within existing systems and formats. This imagery was used for sampling, marketing and public relations.
Photography by Gentl and Hyers.
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Marketing Photography
ReadMarketing for Wilsonart is both cross-platform and cross-market. A three-pronged program with imagery includes both the physical and the spiritual—installations of the products, details focused on product attributes, and intimate, emotional photography. This imagery is deployed across product displays, merchandising, brochures, catalogs, the website, public relations, trade shows, and advertising.
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Product Literature
ReadWilsonart is the largest American manufacturer of engineered surfaces. Their product range includes laminates, solid surfacing and quartz, and is sold to architects, designers and homeowners. A program of printed literature for retail merchandising displays. Brochures were designed to be compatible with sampling and feature a combination of inspirational, installation and life-size product photography.
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Light Frozen
ReadWe designed an installation for Designtex that presented artist Phillip Lowe's acrylic sculptures. The invitation featured images of the artist at work.
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Surfaces Sampling
ReadWilsonart is the largest American manufacturer of engineered surfaces. Their product range includes laminates, solid surfacing and quartz, and is sold to architects, designers and homeowners. We developed a comprehensive program which established a cohesive and consistent presence for the brand—for all of their products and in all of their markets.
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Product Literature
ReadGKD Metal Fabrics is an 80-year-old German company that produces woven stainless steel meshes for use on building facades and interiors. Because the product was new to North America it was important to demonstrate how it has been successfully incorporated into the design of buildings. Printed literature, richly illustrated with photography, was developed to accompany presentations and sampling.
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Marketing Program
ReadMoroso is an Italian company designing and manufacturing contemporary furniture. For their North American launch, we developed a multi-year program of regularly mailing cards to potential specifiers. Each card features the distinctive M logo, memorably die-cut through the image on the face.
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Marketing Photography
ReadHunter Douglas is the global leader in window coverings. We created a collection of images featuring their new window drapery product, showcasing the wide variety of available options. Working on location with photographer Lucas Allen, we demonstrated the breadth of the product offerings, each image highlighting a specific attribute.
Photography by Lucas Allen.
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Reflections
ReadA corporate magazine for Latham connects with their customers by celebrating "The Backyard Lifestyle.” Information about their pools is accompanied by features on pools in history and art, ideas for backyard living, and a serialized graphic novel about a disparate family of pool owners.
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