Designtex
200 Hudson Street
ReadDesigntex’s new corporate headquarters is located at the boundary of Soho and Tribeca on the ninth floor of a typical 1920’s industrial building that once housed printers and binders. Standard Issue worked closely with Designtex to create an office that fosters a culture of creative collaboration while also providing spaces that have visual and acoustic privacy for focused individual work or small meetings. The 10,000 square foot space combines communal spaces, open cubicles, and private spaces and showcases examples of Designtex collaborations, innovations and products.
Photography by Dean Kaufmann.
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The Bauhaus Project
ReadThis exhibition in Designtex’s Chicago showroom celebrates the unsung women weavers of the Bauhaus on the occasion of its centennial. Oversized black and white documentary photographs line the showroom, capturing the culture of the school. An array of freestanding walls display Designtex’s new collections of textiles and wallcovering developed in collaboration with the Gunta Stölzl and Anni Albers estates.
Location photography by Christopher Barrett.
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The Bauhaus Project
Read2019 was the 50th anniversary of the Bauhaus. To celebrate, Designtex launched The Bauhaus Project, a series of initiatives celebrating the women weavers of the Bauhaus and culminating with the introduction of two collections of upholstery and wallcovering, Designtex + Gunta Stölz and Designtex + Anni Albers.
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5X5
ReadThis new Designtex showroom is as an exhibition space, a learning space and an open resource center. Inaugurating the new design is an exhibition titled Designtex 5x5, a Crypton Collection, and the launch of Celliant® with its science explained and hands on demonstrations of various products.
Location photography by Christopher Barrett. Illustrations by Gino Bud Hoiting.
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NYC Showroom
ReadThe Designtex showroom is located on the eighteenth floor of the D&D building in New York City. Flooded with light, the space offers the ideal environment to view textiles and wall coverings. Textile displays line the walls, enabling easy viewing of entire product offerings. A third wall features a custom-designed wall covering display.
Location photography by Blaine Davis.
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Fabric Display
ReadWe designed a custom fabric display for Designtex’s showroom in New York City. Large fabric drops are suspended on either side of a pivoting arm for easy browsing. Hidden behind each drop is an extendable arm which holds a cascading selection of smaller, removable samples in alternative colors.
Photo by Blaine Davis.
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The Forest and the Trees
ReadThe Forest and the Trees is a multifaceted installation in Designtex's Chicago showroom celebrating the company’s products. The centerpiece features over 100 textiles suspended from front to back of the main gallery. In the middle of the space is an island display of cushions in a continual state of flux as visitors handle and rearrange them. New cloaking technology, film products and cleanable finishes are demonstrated in dedicated spaces around the showroom.
Location photography by Blaine Davis
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Oppositions: Forms & Fabrics
ReadOppositions: Forms & Fabrics is an invitation to consider upholstery’s transformative power. We assembled an eclectic collection of furnishings ranging from 1850 through 2014, and—in collaboration with Designtex—each piece was reupholstered with a new textile. These were presented in vignettes staged on thick felt covering the floor and walls, offering the viewer a respite with an invitation to sit and relax.
Location photography by Christopher Barrett
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This is who we are
ReadThis is who we are is a publication created as a visual celebration of Designtex history, their creative spirit, their collaborative process, and the innovative materials they design.
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Light Frozen
ReadWe designed an installation for Designtex that presented artist Phillip Lowe's acrylic sculptures. The invitation featured images of the artist at work.
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Made to Measure Microsite
ReadDesigntex’s Made to Measure program enables a client to create custom wallcoverings through an innovative user interface developed with gaming technologists. The design and development of the website coincided with the development of the products featured on the site, as well as a manufacturing process to enable on-demand production. Visit the Designtex Made to Measure microsite.
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Made to Measure Program
ReadMade to Measure by Designtex introduces a new paradigm for the creation, specification and production of commercial wallcovering by using cutting-edge digital technologies to achieve new levels of customization. Our role is to identify artists, illustrators and photographers with whom we can work to select and recreate imagery suitable to the proprietary production process.
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Textile Sampling
ReadDesigntex designs and manufactures over 7,000 materials. This wide variety of materials called for a flexible solution that could adapt to the characteristics of each material. In addition, selling to a global marketplace required adapting to a variety of languages, preferences and customs.
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Website
ReadDesigntex designs and manufactures over 7,000 materials, and their website is the primary means of learning about them. It was designed to enable rapid product search based on a wide variety of industry criteria, to facilitate sample ordering, and to showcase design and manufacturing capabilities. Visit the Designtex website.
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Made to Measure, Volume 1
ReadMade to Measure by Designtex introduces a new paradigm for the creation, specification and production of commercial wallcovering by using cutting-edge digital technologies to achieve new levels of customization. Their initial collection featured several series by a diverse range of innovative artists. We developed a publication profiling each artist and their work to support the launch of the program.
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DIFFA Dining by Design
ReadA small scale space created for the annual Design Industries Foundation Fighting AIDS fundraiser Dining by Design. The space employs a wallcovering design from Designtex’s Made to Measure program that adapted a Charley Harper mosaic.
Location photography by Jeff Anzulewicz.
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Material Village
ReadFive symbolic houses, large enough to enter and explore, create a literal village. Each features a different material type suspended or draped within its framework, while collectively they form a lush material hamlet.
Location photography by Jeff Anzulewicz.
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Color Wheel
ReadThe inaugural installation in the new showroom for Designtex featured a collection of over 200 textiles displayed as a chromatic monolith.The display enabled close examination and touch, revealing the intricacies of the textile constructions.
Location photography by Christopher Barrett and Jeff Anzulewicz
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Color Wheel Collection
ReadThe inaugural installation in the new showroom for Designtex featured a collection of over 200 textiles displayed as a chromatic monolith. To accompany the installation and introduce the new products, we designed a small book featuring the same chromatic sequence.
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Work Table
ReadWe designed a large ash wood work table to support the day-to-day activities in Designtex’s Chicago showroom. A generous Corian work surface provides ample room to work with textiles, while aluminum trays are used to store memos and other office materials. One end of the table was left open to accommodate large rolls of fabric, binders and other bulky items.
Location photography by Jeff Anzulewicz.
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Logotype
ReadThe industry leader in the design and manufacturing of applied materials for the built environment.
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Singular Forms
ReadA collection of textiles and materials was developed in partnership with New York’s Guggenheim Museum. Their extensive collection of minimalist art inspired both the designs of the materials and their display in a Chicago showroom.
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Material Architecture
ReadWe created a dynamic, flowing space that invited exploration and discovery within the confines of a triangular showroom. This was accomplished with suspended panels made of textile and acrylic resin, showcasing the newest product introductions.
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Material Matters
ReadDesigntex’s growing reputation for material innovation and invention was realized in a 2001 showroom design that showcased several dozen experimental textiles wrapped onto symbolic chair frames.
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Advertising Photography
ReadDesigntex is a company whose mission is to create materials for the built environment. We developed an advertising campaign with photographer Dean Kaufman that captures our client’s creative process in honest and authentic imagery of people, products, places and processes.
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