Art Direction
In-situ Imagery
ReadLatham is the world’s leading manufacturer of in-ground pools. When we needed to showcase their swimming pools in a variety of locations across the United States, we turned to computer-generated imagery in lieu of photography. To build these, we created narratives for each location, then designed the homes, backyards and landscapes to match the stories—down to each tile, leaf, blade of grass, and the wet footprints of the “homeowners” who just stepped out of camera.
Realizations by Recent Spaces.
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Hardwood Launch
ReadTo support Shaw Contract’s launch of engineered hardwood flooring we created a photographic point-of-view and adapted sampling to fit within existing systems and formats. This imagery was used for sampling, marketing and public relations.
Photography by Gentl and Hyers.
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This is not a chair. Ceci n'est pas une chaise.
ReadThe exhibition featured the work of forty renowned artists, architects and designers from around the world, each of whom questions the notion of functionality and aesthetics as defining characteristics of the object we think of as a chair. In addition to designing the exhibition, we curated it.
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Marketing Photography
ReadMarketing for Wilsonart is both cross-platform and cross-market. A three-pronged program with imagery includes both the physical and the spiritual—installations of the products, details focused on product attributes, and intimate, emotional photography. This imagery is deployed across product displays, merchandising, brochures, catalogs, the website, public relations, trade shows, and advertising.
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Made to Measure, Volume 1
ReadMade to Measure by Designtex introduces a new paradigm for the creation, specification and production of commercial wallcovering by using cutting-edge digital technologies to achieve new levels of customization. Their initial collection featured several series by a diverse range of innovative artists. We developed a publication profiling each artist and their work to support the launch of the program.
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The Living Office
ReadAn installation designed to introduce the conceptual framework of Herman Miller’s “Living Office”, coinciding with the annual Salone del Mobile fair in Milan. Suspended translucent textile panels feature life-sized imagery from illustrator Daniel Carlsten, combining and layering to create a living montage and immersive architectural experience.
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Advertising Photography
ReadDesigntex is a company whose mission is to create materials for the built environment. We developed an advertising campaign with photographer Dean Kaufman that captures our client’s creative process in honest and authentic imagery of people, products, places and processes.
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Marketing Photography
ReadHunter Douglas is the global leader in window coverings. We created a collection of images featuring their new window drapery product, showcasing the wide variety of available options. Working on location with photographer Lucas Allen, we demonstrated the breadth of the product offerings, each image highlighting a specific attribute.
Photography by Lucas Allen.
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Reflections
ReadA corporate magazine for Latham connects with their customers by celebrating "The Backyard Lifestyle.” Information about their pools is accompanied by features on pools in history and art, ideas for backyard living, and a serialized graphic novel about a disparate family of pool owners.
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Advertising Photography
ReadPhotography for Wilsonart, challenges the perception that they are a company making nondescript, commodity products. Intimate settings, dramatic lighting and highly personal styling are used to celebrate the products and demonstrate their fidelity to the materials on which they’re based.
Photography by Gentl and Hyers.
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